Friday, April 17, 2009
YIKES!
My dear friend Kim Kardashian who, while vacationing in Mexico, laid out a little too long unprotected and was seriously sun-burned. Sunburns are no joke and have been known to cause cancer and pre-mature aging which is caused by free-radical damage to the skin-cell. A lot of people think that since we're not quite in Summer yet that the sun won't do much damage - WRONG! Sun protection should be worn all year round. Sun burn can occur to any skin type or any skin tone. The idea that "I never burn" is a myth, as you can see in the alarming picture of my friend, Kim Kardashian.
I called her up immediately after seeing the shocking photos on her blog. Don't worry Kim, Papi Troy to the rescue and I have just the thing to help soothe and heal your irritated sun-burned skin. Just because you apply sun-screen once doesn't mean you are protected all day. You have to apply it liberally and frequently for maximum protection. Must be a UVB UVB broad spectrum protection sunscreen.
iS CLINICAL Hydra-Cool Serum and SPF 25 Treatment Sunscreen will provide immediate relief. The Hydra-Cool Serum should be applied first so the serum can absorb. Follow with SPF 25 Treatment Sunscreen. Even if it is night time! The iS CLINICAL SPF 25 Treatment Sunscreen is the only sunscreen that actually reduces erythema (redness) by 47% in 24 hours after sun exposure. Think of it this way.... Say you burned both of your arms. Then you applied the SPF 25 Treatment Sunscreen to one arm. In 24 hours with continued application the arm that was treated can reduce in redness by 47% compared to the other are, which is called "the control" (what you are comparing it to.) The antioxidants like centella asiatica combat the free radical damage. Sun causes free radical damage.
Not all sunscreens are created equal. Just because a person's make-up says it provides SPF protection, doesn't mean it is providing the actual protection you need. An effective sunscreen will say on the packaging "Broad Spectrum UVA/UVB Protection." If it doesn't say that...you may not be fully protected. Drugstore sunscreens with high SPF's usually contain a lot of chemicals. Chemicals can cause free radical damage, so one could assume that it might not be the best for your face. SPF is a measurement of time. Meaning: SPF 25 technically means you would need to reapply in 25 minutes.
Other things to know: If you want to boost your protection! Add a vitamin C Serum to your skincare diet. L-ascorbic acid, the purest form of vitamin C, actually can act as an additional UV filter. Try iS CLINICAL Pro-Heal Serum Advance +, or iS CLINICAL Super Serum Advance +. Follow with SPF 25 Treatment Sunscreen.
Hydra-Cool Serum is going to take the sting out of the burn. It will immediately start hydrating the skin with hyaluronic acid, which attracts up to 1800 times its weight in moisture in the skin. Other ingredients will help in reducing the inflammation. The little bit of menthol in Hydra-Cool will soothe the skin.
When it comes to skincare it is all about INGREDIENTS, INGREDIENTS, INGREDIENTS!!!! Innovative Skincare uses only high grade, pharmaceutical grade, botanically sourced ingredients.
Posted by Troy Jensen at 3:45 PM
Labels: Uncategorized
Great article! I didn’t know vitamin C helped increase sun protection. Poor Kim, that sunburn looks so painful.
I saw this on Kim’s twitter today… poor Kim! Sun protection is so important, even in the winter. I put moisturizer with SPF on my hands and face every day of the entire year. And if I am going to be outdoors, sunscreen everywhere!
SPF 25 doesn’t mean that you have to reapply in 25 minutes. Let’s say you have fair skin for example. Normally you burn in the sun after 10 minutes of exposure without any protection. If you were to apply an SPF of 25, that means that you are now protected 25 times this interval, or 250 minutes, a little over 4 hours. This is not to say that you are completely protected till this time either, depending upon the formulation of your sunblock.
Thanks for your comments and well wishes to Kim..
Sunscreen is a difficult topic because there is no real clear way of measuring
effectiveness. SPF only refers to UVB rays. There is no FDA approved way of
evaluating UVA rays. And UVA rays cause damage to the cell. So…yes Tammy is
somewhat correct in her explanation of SPF, yet she does not take into account
some things to point out: Most people do not put on the recommended dosage,
usually half what they are supposed to. You are supposed to apply liberally and
frequently if you want to prevent damage and aging. Also, we all have different
skin types and live in different climates. What amount of time a person spends
in the sun and burns differs amongst all of us. I can tell you that if you want
to age gracefully, plan A should be reapplying suncreen more than every 250
minutes. It is not enough sun protection, especially here in Southern Cali.
Another important thing to consider is a person’s lifestyle. A person’s
activity level can have an impact on their sunscreen protection lasting.
Sweating, swimming, towel drying…all have an effect on sunscreen and it’s
protection capability. Use SPF that covers both UVA and UVB rays, and that is
loaded with effective levels of antioxidant protection as well. There should be
an entirely new scale of measuring SPF. One that is universal and not confusing
to the consumer. Forget about SPF measurement and focus on the need to be
protected. Even when Kim’s burn goes away…it doesn’t mean the damage is gone.
She should incorporate some serious skincare to combat the free radical damage,
yet she should stay away from any type of laser treatment or peel for a while,
if she is into that. She needs her skin to recoup.
My best
Troy
Troy, Thank you so much for these helpful tips. I know that this summer I want to bronze it up and I don’t want this sort of atrocity to happen to me. Kim looks fried!!! Poor thing….
Thank you for this AMAZING blog, so glad I found it. I loved your blog about the bronzers
Brigitte